Bare by Erin is a luxury mobile beauty practice based in Austin, TX founded by holistic esthetician Erin Winters.

With word getting out about her elevated, in-home service, Erin’s clientele was on the rise, but her digital presence fell flat. She brought me in to translate the beauty, calm, and soulful luxury offered in her treatments to the digital space. We unearthed her story, designed a visual identity that could scale with new offerings and physical products, and built a simple website to help secure bookings.