Brand Strategy

Brand positioning, brand identity, website creation and content strategy for purpose-led entrepreneurs and teams seeking clarity, growth and impact.

Your Brand Should Feel Like Coming Home

More than a logo or tagline, your brand is your entire essence—the sum of what people see and feel about you. It’s the embodiment of your purpose, the vessel for your values and the bridge between your gifts and the world you wish to create.

Our work together is to ceremonially excavate the threads of what you do, why you do it and how you stand apart in your market, forming a coherent system of words and visuals that resonate deeply with your target audience. This process will give you a platform for focused intention, inspired content and sustainable business growth.

If instead of a full brand partnership, you’re looking for one-off mentorship sessions, please click here.

Our Process

Week 1 ✦ Deep Inquiry

You complete a series of deep-diving inquiries that covers everything from your origin story to your mission, your closest competitors and your growth goals.

Week 2 ✦ Discovery Call

After a thorough analysis of your responses, this collaborative session deepens our collective understanding of the roots beneath your brand.

Week 3 ✦ Visual Concepts

Based upon our discussions and my understanding of your visual essence, I present multiple visual identity concept options, including color palette and mood boards.

Week 4 ✦ Brand Presentation

The big reveal! Building off our entire journey, I will present to you your new brand book, which includes the elements outlined below.

Following the presentation of your brand book and any edits discussed, we will move on to web design, content strategy and beyond as needed.

The Deliverables

  • Origin Story

  • Mission / Purpose

  • Brand Promise

  • Positioning Statement

  • Guiding Principles

  • Key Differentiators

  • Target Audience

  • Voice & Tone

By the end of our partnership, you’ll have the words to connect deeply with your target audience, the visual system for your online brand and the momentum to bring it all to the world.

  • Social Guidelines

  • Color Palette

  • Typography

  • Mood Board

*I typically recommend additional inclusions based on what I learn in the discovery process. For solo-preneurs, I can also provide a simple, text-based logo and graphic elements.

Timeline: 4-6 weeks

Investment: $1,800 - $6,500

My Brand Philosophy

  • "Leigh has helped me dig into exactly what I want to create, and who I am as an individual as well as a professional. I felt extremely seen and supported through this process and it makes me feel more confident in putting my work out into the world."

    Hannah L.

  • "I was surprised at how easy it was as well as how quickly and efficiently it could be done. I was pleasantly surprised by Leigh's ability to nail down what I was saying and create a cohesive story out of it. A brand position that was crystal clear and that actually made sense to me and to my specific audience."

    Lindsay J

  • “You can always count on Leigh to deliver when stakes are high. She is a masterful marketer—the muse that gives any brand the voice it needs to connect with its target persona.”

    JJ W.

  • “Through Leigh’s support, I have regained the trust within myself to pursue my most meaningful work in life.”

    Vanessa J.

Take Inspired Action

Tired of feeling the wobble? Get the tangible help you need to build a strong foundation for business growth.